The Media Coach

| Crisis
  Simulation

Experience realistic crisis simulations that prepare your team for any challenge. Our immersive exercises ensure you’re equipped to respond effectively, turning potential crises into opportunities for growth.

| Trainer-Led Full-Scale Simulation Services:

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  • Fully Tailor-Made Scenarios: Engage in a customized, full-scale simulation specifically designed to meet your organization’s crisis communication needs. Our synthetic environment includes web, social media, news feeds, multimedia libraries, blogs, and all communication channels.
  • Realistic Role-Playing: Enhance realism with professional actors, role players, and props that bring the scenarios to life, making your training experience as authentic as possible.
  • Comprehensive Communication Testing: Evaluate your response strategies across all modes of communication—from internal notifications and alerts to external outreach and messaging across various platforms, ensuring robust crisis communication preparedness.
  • Paced Training: Our simulations are meticulously paced to match your requirements, ensuring participants are adequately challenged without being overwhelmed or underwhelmed.
  • Baseline Assessment: Start with a thorough assessment of your current crisis communication preparedness to identify key parameters and focus areas, allowing for targeted testing and effective evaluation of your team’s readiness.
  • Expert Facilitation and Feedback: Receive guidance and feedback from seasoned trainers throughout the simulation, with immediate evaluations to discuss performance and areas for improvement.
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Factory Floor Training Services:

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  • Regional Language Integration: Conduct training sessions in the local language to ensure clear understanding and effective communication, making the content accessible and relatable for all participants.
  • Gamification for Engagement: Incorporate gamification elements to make the training interactive and engaging. Through competitive and scenario-based activities, participants stay motivated and actively involved.
  • Hands-On Learning: Facilitate hands-on exercises that allow participants to practice crisis response in a realistic setting. This practical approach enhances commitment and ensures better preparation.
  • Comprehensive Training: Cover all aspects of crisis management relevant to the factory floor, including emergency protocols, safety procedures, and communication strategies.
  • Effective Participation: By actively involving participants in the training, we foster a deeper commitment to learning and better preparation for handling real-life crises.
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Social Media Crisis Training Services:

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  • Platform-Specific Scenarios: Engage in training designed to address crises across various social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and others, with tailored scenarios reflecting the unique challenges of each platform.
  • Real-Time Simulation: Experience dynamic simulations of social media crises, such as viral negative feedback, misinformation, or public relations incidents, using realistic content and automated AI tools to mimic real-world social media traffic and interactions.
  • Comprehensive Response Testing: Test your team’s ability to respond effectively to social media crises, including crafting timely and appropriate responses, managing online reputations, and coordinating with internal and external stakeholders.
  • Interactive Training: Utilize role-playing and interactive exercises to immerse participants in crisis situations, ensuring they are prepared to handle high-pressure scenarios with confidence.
  • Immediate Feedback and Evaluation: Receive real-time feedback on performance during the simulation, with detailed evaluations and recommendations to refine and enhance your social media crisis management strategies.
  • Tailored to Your Needs: Customize the training to address specific social media challenges your organization faces, ensuring that the scenarios and strategies are relevant and effective for your team.
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Stress Test Your Campaign or Messaging Services:

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  • Pre-Launch Testing: Stress test your campaign or messaging strategies before launch to identify potential weaknesses and ensure effectiveness in real-world scenarios.
  • Interactive Game Options: Choose between engaging in an interactive game with your own team or allowing us to provide a team of de-influencers and trolls to challenge and critique your narratives.
  • Realistic Scenario Simulation: Experience your campaign in action under simulated high-pressure conditions, where you can test how well your messaging holds up against various critiques and counter-narratives.
  • Comprehensive Evaluation: Assess the resilience of your messaging, including its ability to withstand negative feedback, misinformation, and public scrutiny, with detailed insights into areas for improvement.
  • Immediate Feedback: Receive real-time feedback on your campaign’s performance and effectiveness, with recommendations to optimize and refine your messaging strategies before the official launch.
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| Request a demo

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Crisis Management
Tailor-made Training
Crisis Simulations
Corporate Crisis
Supply Chain Disruptions
Geo-political Unrest
Chemical Spills
Cyber Threats
Product Recalls
Natural Disasters
Social Media Emergencies
Protests and Activism
Financial Instability
Crisis Communication
Media Handling

Stakeholder Engagement
Realistic Simulations
Gamification
Crisis Response Strategies
Social Media Crisis Training
Factory Floor Training
Role-playing
Scenario-Specific Training
Stress Test Campaigns
Tabletop Exercises
Media Training
Executive Communication
Crisis Preparedness
On-Camera Confidence
Social Media Etiquette

Body Language
AI in Communications
Pop Culture Influence
Keynote Speeches
Government Crisis Training
PR Firms Collaboration
Cybersecurity
Information Warfare
Annual Subscription Programs